Reference is a 3D billboard and CGI advertising studio based in New York. We produce anamorphic 3D billboards, CGI film, and FOOH campaigns for brands including Google, Louis Vuitton, American Eagle, Tiffany & Co., Prada, and McLaren.
Chris D'Andrea — Founder
Chris D'Andrea is the founder of Reference. He has led campaigns for Google, Louis Vuitton, Tiffany & Co., Prada, McLaren, and American Eagle — including the Times Square anamorphic billboard for American Eagle's Sydney Sweeney campaign, which generated over 40 billion impressions and 700,000 new customers in six weeks. He directs creative and strategy across the studio.
Nigel Cyril — Exec. Producer
Nigel Cyril is Executive Producer at Reference. He spent seven years in film and episodic VFX, with credits including Ripley, Monarch: Legacy of Monsters, and Palm Royale, before moving into advertising. At Reference, he oversees production across the studio, managing budgets, schedules, vendors, and delivery from start to finish.
Services
CREATIVE
Art Direction
3D OOH
CGI storytelling
digital experiences
FOOH
recognition
COMPLEX
AE X Sydney Sweeney
Vestiaire Fast Fashion
2025
2025
DIET PRADA
2023
HYPEBEAST
2021
