McLaren x Mastercard | CGI Campaign by Reference

Client:

McCann

3D Animation

Campaign

McLaren x Mastercard | CGI Campaign by Reference

Client:

McCann

3D Animation

Campaign

About the project

A CGI world custom tailored for McLaren × Mastercard, crafted to capture velocity and precision. Metallic surfaces, fluid motion, and sculpted light converge to reflect both brands’ pursuit of innovation—culminating in a site-specific projection at the Rijksmuseum façade on announcement night.

Creative Production

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REFERENCE

McCann

McLaren, Mastercard

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

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